Broaden Investments
Identity
2022
2022
Broaden is an investment advisory company with an international reach in the real-estate business and a broad new approach to the non-residential luxury market in Portugal.
Playing with the brand’s strategy of “expanding your views,” we used brackets as an element that either expands or frames. As a business supported by reliable personal relationships, we opted for a classical typeface, Americana, and redesigned it with a contemporary approach.
Playing with the brand’s strategy of “expanding your views,” we used brackets as an element that either expands or frames. As a business supported by reliable personal relationships, we opted for a classical typeface, Americana, and redesigned it with a contemporary approach.
americana → broaden bringing a 20th century typeface to the present
